NETFLIX |
ORIGINAL CONTENT IS paying off for Netflix in a big, big way.
The company just recorded the biggest quarter in its 19-year history, handily beating Wall Street’s expectations while adding a record 7.05 million subscribers. That’s almost two million more new viewers than even Netflix expected, with a fair number of them overseas. The earnings results capped a banner year that saw Netflix launch its streaming service in 190 countries one year ago. Already, 47 percent of its subscribers live somewhere other than the US.
Sales, too, rose—36 percent over the same period last year, to $2.48 billion. Shareholders loved all this good news and boosted Netflix stock 8 percent to an intraday high of $143.46 on Thursday, one day after Netflix’s report dropped. The company’s now worth about $60 billion.
All of which is to say, Netflix is killing it—thanks to its enormous investments in original content. And Netflix is finally getting to reap the rewards from those investments.
“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior digital media analyst with research firm Parks Associates. “Well, after cranking out more hits like Luke Cage, Stranger Things and The OA, it looks like the streaming giant really knows what they are doing in the content creation space.”
That’s for sure. In 2016, Netflix spent $5 billion on original programming. Five of the 10 shows people searched for most often last year are Netflix originals, company officials said, citing Google data during an earnings call. Eager to build on that, Netflix plans to spend $6 billion creating 1000 hours of new content this year, more than doubling its 2016 lineup. At this point, it’s clear Netflix isn’t just a streaming service anymore. “For many millions of consumers around the world, Netflix has already become television,” says Tony Gunnarsson, a television analyst with Ovum.